Afternoon Coffee & Swallowtail Bodega
Afternoon Coffee & Swallowtail Bodega is a unique hybrid space — a cozy café and a local farm store — coexisting in a small footprint with big community appeal. The branding challenge was to create a visual identity system that could flex: standing strong individually for each concept while remaining cohesive as a single experience.
The Challenge
Design a brand system that clearly identifies both Afternoon Coffee and Swallowtail Bodega
Ensure the two logos feel like family — visually related but distinct in purpose
Balance playfulness and approachability with professionalism and clarity
Build a toolkit versatile enough for packaging, signage, merchandise, and social media
