The Dime
The Dime is an intimate cocktail bar from the owners of The Top and Pop-a-Top, inspired by the glamour and intrigue of the Art Deco-era speakeasy. Nestled in a small yet refined space, The Dime needed a brand identity that evoked the sophistication of the 1920s while maintaining the inviting, slightly offbeat charm that defines its sister establishments.
The branding had to strike a balance between elegance and approachability. It needed to capture the allure of a hidden gem—exclusive but not pretentious, vintage yet fresh, creating a seamless experience that transported guests to another era without feeling overly themed.