Event Identity
Heavener Hall Dedication
Building an event identity around the architecture and family legacy behind Heavener Hall.The dedication of Heavener Hall marked a significant milestone for the Warrington College of Business at the University of Florida. As a hub for future business leaders, the event required a strong visual identity that reflected the prestige of the college, honored key donors, and created a memorable experience for attendees.
SCOPE
Art direction, event identity, custom lettering, invitation design, editorial layout, packaging design, and print production
DELIVERABLES
Invitation suite, dedication program, custom Videri chocolate bar packaging, supporting event collateral, and print-ready production files
The custom arch lettering created a direct visual connection to the building’s architecture, reinforcing its legacy and importance.
the sweet spot
A key event highlight was a custom-branded Videri chocolate bar, honoring the Heavener family’s legacy. Designed exclusively for the dedication, the packaging showcased Videri Chocolate Factory, co-founded by Chris Heavener. These limited-edition bars served as a meaningful keepsake, celebrating the family’s entrepreneurial success.
The branding for Heavener Hall’s dedication set the tone for a landmark moment in the college’s history. Blending tradition and modernity, the design elevated the event and left a lasting impression on donors, faculty, and students. The cohesive identity reinforced Heavener Hall’s role as a cornerstone of business education at UF.