Pop-a-Top

Pop-a-Top is more than a convenience store—it’s a modern corner store with character. Founded by the owners of The Top, it blends the nostalgia of a classic general store with the charm of a locally curated market. With two distinct locations—one anchoring the corner of University Ave and Main Street, the other in the historic train station at Depot Park—the branding needed to unify both spaces while honoring their unique personalities.

The identity needed to be inviting yet unique, reflecting the store’s playful, vintage-inspired charm while standing out in a changing retail landscape. It also had to work seamlessly across two distinct locations, maintaining a cohesive yet flexible presence in signage, packaging, merchandise, and digital assets.

Pop-a-Top’s branding creates an inviting, memorable presence, making every visitor feel like a regular from day one. Blending nostalgia with modern design, it unites both locations under a cohesive brand while preserving each space’s unique character. Hand-painted signage reinforces its connection to classic craftsmanship, embedding Pop-a-Top into Gainesville’s landscape. Whether in the heart of downtown or by the tracks at Depot Park, it has become a beloved local staple.