Carefully Crafted. Occasionally Unruly.
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Slick-Back Sam

Slick-Back Sam

Slick-Back Sam isn’t just a barber—he’s a Gainesville legend. When he’s not shearing heads, he’s shredding guitar in his punk band, Curleys. Sam needed a logo and business card that matched his no-nonsense, old-school barbering style while giving a nod to his punk rock roots.


The branding had to be classic yet rebellious, blending traditional barbershop aesthetics with a DIY punk attitude. The business card needed to make an impression—preferably one that would survive being jammed into a leather jacket pocket or left behind on a sticky dive bar counter. And, of course, budget was a factor, so I may or may not have accepted haircuts as payment.



The branding perfectly reflects Sam’s persona: sharp, no-BS, and undeniably cool. Whether he’s tightening up a fade or thrashing on stage, the Slick-Back Sam identity makes sure people remember the name. Plus, I walked away with a fresh cut and a solid brand for my favorite punk rock barber—a true win-win.