Warrington Magazine
Launching and evolving an editorial identity across three annual issues
Warrington Magazine brings together faculty research, student experiences, institutional priorities and alumni stories from across the University of Florida’s business community.
As lead designer for Warrington Marketing & Communications, I developed the publication’s visual system from its inaugural issue in 2023 through three annual editions. Because the magazine was still defining its identity, each production cycle became an opportunity to clarify the name, refine the masthead and expand the editorial system without rebuilding it from scratch.
2023 — ESTABLISH
2024 — FOCUS
2025 — EXPAND
ROLE
SCOPE
COLLABORATION
Design Lead
Editorial Designer
Art direction, masthead development, typography, illustration, layout and print production
Created with Warrington Marketing & Communications, working closely with editors, writers, photographers, contributors and production partners
DESIGNING A PUBLICATION WHILE DEFINING THE PRODUCTLaunching the first issue required more than creating a collection of individual layouts. The magazine needed a repeatable structure for major features, shorter research stories, student experiences, alumni profiles and institutional reporting.
At the same time, the publication’s own identity was still taking shape. The challenge was to create enough consistency for the magazine to feel established, while leaving enough range for each issue and story to develop its own visual character.
ISSUE 01 — ESTABLISHING THE FOUNDATIONThe inaugural issue established the magazine’s editorial foundation. A modular grid, recurring departments and a clear typographic hierarchy created consistency across feature stories, research briefs, student experiences and alumni content.
Published as UF Business, the first issue introduced a new long-form platform for the college while defining the basic structure future editions could inherit and refine.
ISSUE 02 — GIVING THE MAGAZINE AN OWNABLE IDENTITYThe second issue brought the college more clearly into the publication’s identity. The name shifted from UF Business to Warrington, and the oversized masthead gave the title greater presence and ownership.
Inside, the editorial structure became more focused and the visual system gained greater range through serif display typography, photography, illustration and UF-inspired graphic elements. The magazine began to feel less like a new institutional publication and more like a distinct Warrington product.
ISSUE 03 — EXPANDING THE EDITORIAL VOICEBy the third issue, the magazine had developed a more confident and expressive editorial voice. A refined serif masthead brought greater authority to the cover, while feature openers used collage, illustration, archival material, portraiture and typography to interpret each subject more deliberately.
Individual stories were given distinct visual identities, but shared hierarchy, pacing and typographic discipline kept the publication cohesive from beginning to end.
One publication, multiple visual languagesA business-school magazine must accommodate radically different subjects—from academic research and emerging technology to personal histories, student achievements and alumni careers.
Rather than applying one visual formula across every feature, each major story received an art-direction approach shaped by its content. The recurring editorial system provided continuity, while collage, illustration, photography and typography gave individual stories a reason to look the way they did.
This layout combines archival photography, financial documents and portraiture to connect a contemporary faculty profile with the subject’s academic history and global influence.
Across three annual issues, the magazine developed from a new institutional publication into a more focused and recognizable expression of Warrington. The name became more ownable, the masthead gained authority and the art direction expanded—while the underlying editorial structure remained durable enough to support consistent production.The result is a magazine with continuity but not rigidity: distinctly Warrington, responsive to the stories it carries and open to continued development with each new issue.