Graduate Student Ambassador Experience
Redesigning how prospective students find and connect with the right ambassador.Role
UX/UI Design, Content Strategy
Scope
Research, information architecture, prototyping
Deliverable
Responsive Figma prototype
01. The page experience
The existing page serves several audiences at once: prospective students looking for someone to contact, current ambassadors learning about the program, and students interested in applying. These competing goals create a long, fragmented experience before visitors reach the ambassador directory.
Program information, recruitment content, leadership roles, and student profiles are presented in a single continuous page with limited visual hierarchy. As the roster grows, the page becomes harder to scan, and visitors must scroll extensively to understand where to begin or which ambassador may be relevant to them.
02. The profile experience
The ambassador profiles lack a consistent structure. Some accordions contain only a name, program, and contact link, while others include longer biographies, detailed responses, locations, interests, or additional background information.
Contact options also vary between profiles, with email addresses, LinkedIn links, and other details appearing in different locations and formats. This inconsistency makes profiles difficult to compare and places the burden on visitors to open multiple accordions before finding someone who aligns with their program, background, or questions.
03. From directory to recruitment tool
The redesign reframes the ambassador page as more than a roster. It becomes a guided experience that helps prospective students find someone with a relevant background, understand what life at Warrington is really like, and take a meaningful next step.
Visitors can filter ambassadors by program, experience, and topic, then compare them through a consistent profile structure. Each profile surfaces a concise introduction, relevant background, “Ask me about” topics, and a clear way to connect.
Prospective students can move directly from exploration to conversation, while students interested in becoming ambassadors follow a separate application path. The result is a more focused experience that turns authentic student perspectives into a credible recruitment asset—supporting engagement, inquiry, and lead generation throughout the admissions journey.