https://ganderkutty.com/the-ruse daily 0.75 2022-08-13 https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1498401106728-Y6IPQXARHRNDTDI3ZHDP/nightjar_mockup_1.jpg Night Jar https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1498401106728-Y6IPQXARHRNDTDI3ZHDP/nightjar_mockup_1.jpg Night Jar https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1498401119613-MI33HBXN05SNWRPCZ5XZ/nightjar_mockup_2.jpg Night Jar https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1495593878549-M4G7FU8L5QHAHYTM5HDH/nightjar_mockup_Updated_5-23-17.jpg Night Jar https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1496979380464-71Q7KEOXDBCECADU7W7Y/coolDude_ApronBrown.jpg Night Jar https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1496979382132-K7XRGFW51ABGW9I3IUPU/CoolKitchenDude.jpg Night Jar 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https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1496865040812-6SCB0R42TR575T7EVGCR/Florida+Gators+Football+2017+Orange+and+Blue+Debut+92-Florida+Gators+running+back+Lamical+Perine-4-7-2017-9-33-16+PM-X2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1660326826337-ABDUPK0D22O4MI4VDJ6A/image-asset.jpeg Work - Music Video WilliamsJ rev01 https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1660536533825-FKROFABOPKC3VLQVVLTJ/G%26K-Dagger-Badge_Update.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741454013259-2EJ2M30WR9O27MC79A12/TopMenu.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741454048720-4VCG4316E0RQUZW7QV1B/122966040_3735116909853976_1356032544033144185_n.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741454073859-W5U6O5H1MF14YY58FPJJ/entry.jpeg Work 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https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741628416554-X7HDULJ6HCEEO5YQ6AME/TheDime_WindowSign.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633445608-1Q0TSR8FMB0B65BMOD89/Backporch-header.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741703144833-TWTOQVPNC71H37OK444U/Mazooma-Coffee-30-Sec_WilliamsJ%2B%280-00-29-18%29.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741727178749-TA8VW6RXK4ZPD65FI67I/GatorBevSign1.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741783985911-DG89AUQMJOVEIQ7ZNEN3/UF-UK-Logo-Mockup_BG_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741785191335-NFY9ISBKR7817YAJBG26/SamCards_Detail.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/beb8f150-5cee-4ebe-8b40-113f5ef7ad62/TopMenu.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/4d62922f-9a24-48a5-96fe-46b5d59f9c91/original-logo-2.jpg Work CHALLENGE: The branding was recognizable but visually dated and inconsistent. The goal was to create a refined yet playful identity for menus, signage, and digital platforms, reflecting the restaurant’s warm, inclusive, and slightly offbeat personality. SOLUTION: I developed a new brand system that retained The Top’s signature quirkiness while introducing a more polished, versatile aesthetic. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/120cb5f5-a699-4af8-ac3e-759103f33b29/Top_DecoLogo.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/7c129b71-385d-4771-877e-19a45f607b35/Top_ScriptLogo.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/fa7b4f6f-152e-4ccd-bfb9-ddce704c3e44/TopCoasters.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/15f4b09a-d754-4e75-a016-de500f3bd5cf/Top-sign.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/00c035bd-5bed-4a89-93d1-acbf560feeff/Bottles.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/c767a28a-a419-42f5-ba5e-7b9d38b6051a/topInsp.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/7be6e443-efb7-453d-9067-c7f340198d81/122966040_3735116909853976_1356032544033144185_n.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/ddbf098f-661c-475c-a5c8-7a03f1bbadc8/Neon-wine.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1bb3eae5-82a0-4bd2-8acf-27620cb5d5a5/Matchbook.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633712170-IVEADLJ0Y9U7BO60HF5S/4-pack.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633722438-7QVXX6O8RQQ0OI9J0RDQ/216936884_4466563733375953_7239943945301239504_n.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633728602-1OKO9D63LWWQK3JQPXDS/Brownbag.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633734192-D8XCE119221NIUF4BBZP/Bucket.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633740598-37YZ7T6G6MKJ4N4Q8ZPE/Cap-2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633747101-CLRDC6KLE4ZAKDF72MMY/Coozie.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633763516-SGVPZ75PA3CUQ59W307P/Window.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741633772167-DB6R0O84VPVMFPV7E1LW/Neon.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/c8c3f635-b6c9-497d-a492-6379e221aab1/entry.jpeg Work Gold leaf design on glass and logo in tile, photo by NativeHouse Photography, courtesy of Chinotto House https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/2973c54c-f49e-4209-a0a1-3394ba878ee0/Baby-J_Matchbox.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/ac2e3190-916c-495f-814c-7d2dec613e23/drum.jpeg Work Branded bass drum, photo by NativeHouse Photography, courtesy of Chinotto House https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/a485ef82-e847-49de-bec5-4e76becbc8a1/matches.jpeg Work Branded matchbox and coaster, photo by NativeHouse Photography, courtesy of Chinotto House https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/e9eeb078-2896-47f4-bcb0-e850bc29476a/Us.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/8b599fd4-dfa0-40b8-9f4f-eefc4b662c5f/IMG_2770%2B2.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/4231ff51-e1a1-419e-8e43-6050114e9142/Sign.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/e9bcf770-75f2-4094-b31b-558f9d9d9cde/2015FD16_465_HR.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741452037747-O3XZFQ4RHI5C4R0FJYIN/Heavener_Invitation_Front.jpg Work - Front of invitation https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741452037709-9CZ5XL0O4T7KIZXZST2E/Heavener_Invitation_Back.jpg Work - Back of invitation https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741452039879-HUTCIG4U73BZEZ4QI4OA/Heavener_Invite_Inside.jpg Work - Inside invitation https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741452041164-Y2GUCVW4DHIJ89HUPNAE/Heavener_Program_Mockup.jpg Work - Event program https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/7991a4fc-6617-47b6-b266-427ef6dd6d27/2015FD16_493_HR.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/cd0ffa8e-7e72-43ab-8d05-86186fd06f85/VideriForHeavener_Front.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/64ea6f1c-5277-4f63-ad69-defd43ed767a/VideriForHeavener_Back.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1cf1b86d-622d-444a-8d49-0bbbd5c1fabc/Heavener_RibbonCut_7302.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/ef16ca12-cb3e-410a-8a05-9ce055cec833/IMG_7144.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/d6e85f27-0574-49ee-a5d9-315dc9dcaf6e/Stickers.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/47c2f886-da73-48ed-ad65-20404a683ac0/Macs-mascot+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/b506a484-c663-4f1b-93eb-b6f153a1bc49/Macs-building+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741460515815-UKKJ7TQ6IAOLOW446L0E/Mac%27s_High-Vis-Orange-Tee.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741460513986-C643UE5HJ329IMIJOMPV/2021-10_Macs-Drive-Thru_Round-2-4.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741460513783-513LFR6WFTSI7HFBIZ83/2021-10_Macs-Drive-Thru_Round-2-5.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741460514827-0YYTLFYO00IR9UQKFYNH/2021-10_Macs-Drive-Thru_Tees-4.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741460516244-2L93Q0718VSMHM5RGBWC/Macs_Snapback_MockUp.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741460514957-NNUICIKB28JC7ADLGAUL/2021-10_Macs-Slides_0001_Macs-Dad-Hat.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/dc7c97ee-1c14-412e-8312-e3c296131fa9/Session.png Work Photo courtesy of Brandon Session https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/4df91222-fc45-4232-8454-ada0ae8945b5/Palomino_Master_Pattern1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/0f524eee-d0ee-4f08-aff7-1bbff3e9f3ef/Pontiac_Ghost_Sign_Gainesville_FL.jpg Work The large-scale exterior mural at Palomino has become a defining landmark in downtown Gainesville, seamlessly blending vintage aesthetics with a modern edge while complementing the preserved Pontiac ghost sign. Its striking presence has made it a popular photo spot for visitors, embedding Palomino into the fabric of the city. The mural’s impact is so significant that it is even depicted in the local Trader Joe’s mural, further cementing its status as an iconic piece of Gainesville’s visual identity. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/debc0dd2-a9a6-485c-b33d-704fa9882825/PaloInstax_V2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/0b069261-b770-416a-b56b-d4e7906fda64/Selfie.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/09fbb226-0cfd-4f72-a26f-a4b35414c485/Traders.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/4654ab84-032e-4d18-9c20-efc526c94127/Palomino_Logo.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/48e3a734-994a-47bc-9c95-55d49dd0bff9/master-chalk.jpg Work - Custom Wordmark Designed as an homage to Master billiard chalk, the wordmark draws inspiration from classic pool hall typography, reinforcing the authenticity and heritage of the game. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/f00988dd-bcc3-4bfa-8d07-c7db1c29165b/Loser.jpg Work - Feeling Lucky? Scratch-Off Tickets: A unique, gamified experience that adds an element of surprise and engagement for customers, deepening their connection to the space. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/b37317e7-50dc-41b5-89a3-215d94bed44d/SignPainting.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/551a84df-16cb-441d-86ba-c133f8cb19cc/Pop-a-Top.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/8ecbb4b0-1268-401d-946f-8d7e363addf4/Depot.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741528416443-E5K3LN63SPVOKSSCIFMR/Coffee-cup.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741528451985-9MDV9ARTFIFSUQRND9BA/Signpaint.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741528453194-3XQYTF1YYR21R4I7WSBY/Screenshot%2B2017-06-12%2B18.24.13.png Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741528417510-AEWI9VBEIYWNZ2657CBL/Mug.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741528417317-BYAJOL3V58KR39CM3IHK/Lighters.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741528418208-XU6WRG6Q940APQS6NY57/Packaging.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741529327937-MYSATWM6TKRD5I5LAI75/dog.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741529327878-0B9PESZNM8BJNW7JC09L/hotdog.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/0f668792-5361-48a4-a641-a5e79b3def95/Hand_USPCC_box_by_SoundsGreat.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/049de984-5f9b-4124-809d-bb6d6f806654/2021-06-01_Campus+Photos-7.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/5ef87f0f-5795-4a53-9e11-2677e07f0208/2016-06-06_Century_Tower_Carillon_Bells-9727.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741551948257-J6UG2X9C7BQOLI0OZZK8/Free_Playing_Cards_Mockup_1.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741551948219-NG7A7BPMAQXJZF1N3ERV/Free_Playing_Cards_Mockup_2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741551949313-BWXHWHHQKJL1D1P99URI/Free_Playing_Cards_Mockup_7.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741551949062-DR4BX5DFE80KX6BSE8BD/Free_Playing_Cards_Mockup_6.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741551949968-0SQ92L3P9VNMQFD75MZI/Playing%2BCards%2BMockup_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/eb2f631e-7c58-467a-8b2b-d4cddd034d05/TheDime_WindowSign.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741626800182-EF32SDP9RSRYUZ6P2BTQ/Dime-Menu-Cover.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741626713613-KPIUNED41BF2SRJI6USB/Dime-cocktail-menu-2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741626722763-XTI5FQTFKM2L2FV4XR8T/Matchbox.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741628336265-LZ3EK7Z64QUHCYXCC6DJ/Longsleeve.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/9937a83b-4401-46f6-b1a9-6f12a823d82c/dime-dan-the-bartender-e1450157963706-1024x646.jpg Work The branding had to strike a balance between elegance and approachability. It needed to capture the allure of a hidden gem—exclusive but not pretentious, vintage yet fresh, creating a seamless experience that transported guests to another era without feeling overly themed. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/5d4f97c4-8b05-4f93-b08d-e759be28616d/Backporch-header.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/63df7403-10f6-4bfe-baa0-6725f6351461/BackPorchPottery_FallingCards_V2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/c634eec7-2dcc-4a05-b1df-f6376c071921/BackPorch-Ceramic-Stamp-Option2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/468900ac-11fb-4c4f-9679-b8a3a2ddbe83/Mazooma-Coffee-30-Sec_WilliamsJ%2B%280-00-29-18%29.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/65b6ff70-3f32-4e66-bad0-972479fde58e/Ed-Roth.jpg Work - The Mad Genius of Speed & Ink Ed "Big Daddy" Roth didn’t just design hot rods—he built a world where art, attitude, and horsepower collided at full throttle. His wild-eyed creations weren’t just about speed; they were rebellion on four wheels, a neon-fueled middle finger to the ordinary. That’s what hooked me about Mazooma—it wasn’t just slang for cash. It was the rush of the gamble, the roar of an engine, the thrill of making something your own. Roth stamped that spirit into the DNA of hot rodding, and it’s the same raw energy that fuels Mazooma Coffee Co.—a brand built for those who race to the bottom and never hit the brakes. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741702373047-Z9X7VO97HPJNVCV0LBKO/Packaging%2Bcopy.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741702371456-QEWC3LK3QEFLHUVS2G5I/Mazooma-Enamel-Mug_MockUp.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741702372903-CLN5RP8RJCOB90SU1SVV/Mazooma-Shirt-Front-Sans-Pocket%2Bcopy.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741702370789-5Q0H8ULNIJ2OUIT4AVJ1/free-flag-mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741702371892-NTYI75NPA3UYJH8SDTZO/Mazooma-Flag.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/bce78399-67c4-402d-84c5-9fa332b4a304/GatorBevSign4.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/fb33bbb5-513f-4b4c-981c-090da7eca60f/GatorBevSign1.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/f32e897f-7cb3-44cb-9b69-9561353446a2/GatorBev-falling-business-card-mockups.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/7660ad09-b119-4504-a5b4-6ccfeaa58ee5/UF-UK-Logo-Mockup_BG_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/ac8cf533-c215-435e-8e0f-084c8022e229/UF-UK-1.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/bc92ce18-7556-4dd2-92b7-4bc5ad683b33/UF-UK-2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/44e1e95d-cbe1-4680-bc39-2e7284d523cc/UF-UK-Flag-Mockup_BG_v2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741783804357-RT2TYUID150XV7Q20T8P/2022-04_UF-UK-Pocket-Tee_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741783827065-GDCMVGFC1AFL24WYF0Z7/UF-UK-Windbreaker_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741783820868-F27CDVJBV01U7F74QHJJ/UF-UK-Frisbee_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1741783812485-79HDNKJWYY6LYB1I3QLA/UF-UK_beer%2Bglass%2Bmockup.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/440f1a82-0bd5-4f4d-acff-3d028286c76d/SamCards_Detail.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/2a1de18e-9afe-49f9-9044-1aa52988b6a0/SamSplash.jpg Work The branding had to be classic yet rebellious, blending traditional barbershop aesthetics with a DIY punk attitude. The business card needed to make an impression—preferably one that would survive being jammed into a leather jacket pocket or left behind on a sticky dive bar counter. And, of course, budget was a factor, so I may or may not have accepted haircuts as payment. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/233584da-d7bb-476d-a1b4-64a9db2fad50/SamCards.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/18e0eb43-bdad-4ba0-9ff0-a4a8bbd7f389/DSCF2176.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/169bc5be-a3bb-4725-b086-d6bc27600eb5/DSCF2687.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/417153a7-299b-4c4c-acd1-bb5611761848/Afternoon-Deli-Paper_v5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1742575641025-VUNXPLS4G6AN4CM26FL6/Afternoon-Menu-Food-Paper-%231-mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1742575639316-662IZWY5TPG04OAVUIQI/Afternoon-Kraft-Takeaway-Bag.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1742576115932-XSNXGPEAUQBVREC9LAT3/afternoon-Paper-Bag-and-Sticker-Mockup_1920x1080.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1783946043788-0NHRBXJDM8WUM53CTXNP/DSCF2628.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1742575989116-XAY213LKY80G9GY54Y6S/Afternoon-cup-sizes_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1742575646043-JIPOZ2ACX9V20117KPPU/2024-09_Afternoon-Co_Pocket-Tee.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1742576327671-L9YHWX9A9KQ64IV4TJYM/Afternoon-Flower-Tee.jpg Work https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/1742575660396-1MOP6I3Y2OQAO62YOP5L/Afternoon-Stain-Sweater.jpg Work https://video.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/b3d6b3d3-f86c-4c6d-9a14-5b6bab7cc73a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/b3d6b3d3-f86c-4c6d-9a14-5b6bab7cc73a/thumbnail Work Work https://ganderkutty.com/about daily 0.75 2026-07-12 https://images.squarespace-cdn.com/content/v1/5924d617d1758ec0d203556f/6f42ffee-4e9e-4687-90ad-9b5263c84b56/About-GK.jpg About - Design That Moves Ideas Gander & Kutty is the independent design practice of Jason Williams, a Gainesville-based designer and creative lead working across brand systems, editorial design, motion graphics, environmental graphics, and higher-ed communications. Jason has spent 20+ years at the University of Florida, including long-term creative leadership for the Warrington College of Business. His work translates complex academic, institutional, and cultural ideas into clear visual systems across campaigns, publications, web experiences, events, environments, and multimedia content. His approach combines precise typography, strong hierarchy, visual storytelling, and production discipline with a point of view that keeps the work clear, useful, and memorable.